Section 13 — Fair Trading Act 1986: False or misleading representations

13 False or misleading representations No person shall, in trade, in connection with the supply or possible supply of goods or services or with the promotion by any means of the supply or use of goods or services,— (a) make a false or misleading representation that goods are of a particular kind, standard, quality, grade, quantity, composition, style, or model, or have had a particular history or particular previous use; or (b) make a false or misleading representation that services are of a particular kind, standard, quality, or quantity, or that they are supplied by any particular person or by any person of a particular trade, qualification, or skill; or (c) make a false or misleading representation that a particular person has agreed to acquire goods or services; or (d) make a false or misleading representation that goods are new, or that they are reconditioned, or that they were manufactured, produced, processed, or reconditioned at a particular time; or (e) make a false or misleading representation that goods or services have any sponsorship, approval, endorsement, performance characteristics, accessories, uses, or benefits; or (f) make a false or misleading representation that a person has any sponsorship, approval, endorsement, or affiliation; or (g) Make a false or misleading representation with respect to the price of any goods or services; or (h) Make a false or misleading representation concerning the need for any goods or services; or (i) Make a false or misleading representation concerning the existence, exclusion, or effect of any condition, warranty, guarantee, right, or remedy; or (j) Make a false or misleading representation concerning the place of origin of goods. Compare: Trade Practices Act 1974 (Aust),

s 53 Section 13 was amended, as from 15 November 2000, by section 3(a) Fair Trading Amendment Act 2000 (2000 No 64) by substituting the words “ make a false or misleading representation ” for the words “ Falsely represent ” wherever they occur. Section 13 heading was amended, as from 15 November, by section 3(b) Fair Trading Amendment Act 2000 (2000 No 64) by inserting the words “ or misleading ” after the word “ False ” .