Section 55 — Competition Act: Definition of multi-level marketing plan

For the purposes of this section and section 55.1, multi-level marketing plan means a plan for the supply of a product whereby a participant in the plan receives compensation for the supply of the product to another participant in the plan who, in turn, receives compensation for the supply of the same or another product to other participants in the plan. No person who operates or participates in a multi-level marketing plan shall make any representations relating to compensation under the plan to a prospective participant in the plan unless the representations constitute or include fair, reasonable and timely disclosure of the information within the knowledge of the person making the representations relating to compensation actually received by typical participants in the plan; or compensation likely to be received by typical participants in the plan, having regard to any relevant considerations, including the nature of the product, including its price and availability, the nature of the relevant market for the product, the nature of the plan and similar plans, and whether the person who operates the plan is a corporation, partnership, sole proprietorship or other form of business organization. A person who operates a multi-level marketing plan shall ensure that any representations relating to compensation under the plan that are made to a prospective participant in the plan by a participant in the plan or by a representative of the person who operates the plan constitute or include fair, reasonable and timely disclosure of the information within the knowledge of the person who operates the plan relating to compensation actually received by typical participants in the plan; or compensation likely to be received by typical participants in the plan, having regard to any relevant considerations, including those specified in paragraph (2)(b). A person accused of an offence under subsection (2.1) shall not be convicted of the offence if the accused establishes that he or she took reasonable precautions and exercised due diligence to ensure that no representations relating to compensation under the plan were made by participants in the plan or by representatives of the accused; or that any representations relating to compensation under the plan that were made by participants in the plan or by representatives of the accused constituted or included fair, reasonable and timely disclosure of the information referred to in that subsection. Any person who contravenes subsection (2) or (2.1) is guilty of an offence and liable on conviction on indictment, to a fine in the discretion of the court or to imprisonment for a term not exceeding five years or to both; or on summary conviction, to a fine not exceeding $200,000 or to imprisonment for a term not exceeding one year, or to both.